Summer Apparel

The sun is staying in the sky longer, the days are getting warmer, and the nights are getting shorter. Summer is on its way and so is a great opportunity to roll out the next promotional campaign. Whether you are a business that’s main focus is on providing summer related material or you are a business that could care less about the season, summer is a great time to use promotional apparel to promote your business or message. Of all the promotional products available to you, perhaps the best to use during this time of year is summer apparel.

Types of Summer Apparel Promotional Products
Summer apparel ranges from shorts and sandals to shirt and sunglasses as well as many other things. All of these items are a great place to stick a company logo, and summer is a great time to encourage people to give your business or service a second glance. When using summer apparel as your promotional product of choice it is good to remember there are two basic groups of apparel. The first is clothing, this is what people wear. The second is accessories, this includes things such as sunglasses, visors, ball caps and a list of things that are merely meant to add functionality and individuality to a persons outfit.

Meeting the Needs of Your Target Group
When choosing what summer apparel promotional product to give out as part of your promotional campaign, the main idea is to offer something that people are likely to wear. While everyone likes to offer t-shirts, some t-shirts will never see the backs of even the most unconcerned fashion critic. This is because the t-shirt just didn’t work as a t-shirt. So if you are going to use t-shirts it is important to make it something people are willing to wear. This is not to say you need to hire a fashion expert, just make sure that it is in a pleasing color and that if you place a logo on it, the logo is either something someone would be proud to sponsor by wearing it, or the logo should be small and unobtrusive.

The above is even truer if you plan to give away shorts as your summer apparel promotional item. Most of the time shorts are logo free and tend to be in neutral colors, if you want to give away shorts make sure that they are something people are going to wear.

Go to Their Head
One of the best summer apparel items to give away as a promotional product are ball caps and sun visors. While it is true not everyone is going to wear these, most people will keep them and either purposely or accidently display them. Think about how many times you have seen a person who has hung a sun visor in their car. Most of the time, it was because it was the best place to put something they didn’t know what else to do with, and the fact that it carries the name of your business works in your favor. Another selling point to hats and visors is that they are something that everyone can use, but very few people think about until they are given one. Think about how annoying it is to have the hot sun in your eyes all day, then think about someone giving you a hat. You will most likely use it right away and be very grateful it came your way.

Another common item to give away are straps meant to hold onto sunglasses, and the sunglasses themselves. Sunglasses are another one of those things people often wish they had but never think about getting until it is to late. What better way to get someone to advertise your business or service than give them a pair of sunglasses with a holding strap. Even if they get rid of the sunglasses, they are likely to keep the strap and when it has your company logo on it that is a great way to get the word out. It is pretty easy to see how summer apparel can be useful as a promotional product, so get into the spirit of summer yourself and get ready for a great promotional campaign featuring the latest in summer apparel presented by your business or organization.