When preparing for a promotional campaign using promotional products there are a few basic was to look at what products you are going to use. What you are going to use is of course largely determined by what the promotion is designed to achieve. Another determining factor, and perhaps the most obvious, is the amount of money you are willing spend on the campaign. If you are a new business and looking to get your name out, or an older business wanting to remind your community you still exist. You can still have a hugely successful promotional campaign without spending a lot of money.

Spreading the Word with Inexpensive Promotional Products
The wonderful thing about a majority of promotional products is that they are fairly inexpensive even in large quantities. This means that you don’t have to spend a fortune getting your name out into the public mind. The only real choice to be made when going with a lot of inexpensive items is exactly what kind of item to use and how to present it. In fact, these items can be used for more than just getting the name out. They can be used to say thank you to loyal customers, they can be used to increase awareness of a particular product you carry, or they can even be used just to brighten someone’s day. The best thing about inexpensive promotional products is that they are cheap and you can always afford a lot of them.

When it comes to the business of increasing your business, these little inexpensive items can be just as useful as if you had spent a bundle on larger more expensive items. Since they tend to come in small sizes, they are great to throw a simple logo on and give away as a way of cheap advertising. The thing to remember when doing this is to make sure the promotional product is something someone is likely to use on any given day. Some of the safest bets are mugs, key chains, and stationary type products. These are something that can be bought in large volume and is also something that is sure to be used several times a week if not every day.

Exploring Your Options
Some great inexpensive items are things such as ball caps and t shirts. While these are a bit pricier than some of the smaller items they are still largely cost effective and make great door prizes and buying incentives. The key to remember is that you want to get out as many of these things as you can afford. The reason is that the more of these items you give out the better chance you have of gaining new customers or regaining old customers. This is something everyone is trying to figure out all the time, and if those who know its this simple tend to do it. Go look at a successful business in your community, they tend to have a bunch of inexpensive promotional items designed for no other purpose than to give away and help advertise their business.

It is tempting to go with more expensive items that you may believe people will find more attractive. You are right, people like nice things. However, the downside to going with the more expensive items is that you can afford less of them. This means you have to be more careful with who you give the item away too, and that you spend almost as much time promoting the promotion as you do promoting your business.

While this can work for certain things such as the introduction of a new product in the store, or as a way of rewarding frequent customers, it is not a cost effective way to get the word out, and because less of the product was given away, the word of your business or service may not spread as far. The key to remember when using inexpensive promotional products is that they are cheap and you can get a lot of them. When the purpose is to get the word out, then these are absolutely the best way to go. After you are established, or have succeeded in getting your old customers back you can look at fancier promotional campaigns but right now you might want to focus on the best impact for your dollar.